1-on-1 guidance · 45 minutes · online
Your call is with
Rajan
13+ years building software for real businesses. You talk to me directly.
Private 1-on-1 call
Pay first, then pick a time · Secure checkout by Razorpay
A private call about your product. Tell me what you built and where you are stuck. We can look at who to sell to, your offer and price, your landing page, Meta Ads and how to get your first customers.
Before you book, read this
AI made building fast. It didn’t make selling easier: who it’s for, what to charge, and how the first paying customer finds it.
Getting people to pay for software is the part I had to learn the slow way. In a 1-on-1 call we use that on your product, not on a general example.
The real problem
Claude, ChatGPT and Cursor took away most of the technical work. What is left is what AI cannot decide for you: who it is for, what the offer is, and how it reaches people who would pay.
None of these are coding problems. That is why adding more features does not fix them.
What we can cover
You choose the topic. One call cannot cover everything below, so come with the question that matters most to you right now.
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Something else about selling what you built? Bring it to the call.
Who it’s for
This call is for
It’s not for you if
This call is not a magic passive-income formula. I share how I actually approach offers and first customers. The work after the call is still yours.
Who’s teaching
I’m Rajan. I started freelancing in 2013 and have spent 13+ years building for international clients — as the developer, and usually also the person scoping, pricing and selling the work.
That work grew into software operating businesses run on every day. Then I started building my own products instead of only client work, which is where this question gets real: it works, so who pays for it?
Proof, not promises
In production · login required
Custom software · in production
The system a 60+-employee US trucking company runs dispatch, tracking and billing on — 10,000+ shipments since Jan 2026.
My own SaaS product
A TMS for US freight brokers, from quote to paid invoice — built, priced and launched as my own product.
AI automation
An AI voice agent that calls new prospects, handles objections and books demos within calling-law rules.
Case study →Web platform · lead generation
A partner-recruitment platform for truck and trailer repair shops: offer, copy and build by one person.
Case study →How it works
One-time payment. Secure checkout by Razorpay.
Right after payment, you choose a time that suits you from my calendar.
45 minutes, just you and me. Bring your product and your questions.
1-on-1 guidance
₹1,999
45 minutes · online video call
One-time payment. Secure checkout by Razorpay.
Questions
You land on a confirmation page where you pick a time for the call. A confirmation email also goes to the address you enter at checkout.
No. It is a private 45-minute video call, just you and Rajan, about your product.
People who have built something, or can build it, and are stuck on the selling part: developers, freelancers, AI builders, indie hackers, first-time SaaS founders, and service professionals trying to turn what they know into a product.
No. The call is about customers, your offer and selling, not code. If you built your product with AI tools, that is enough.
No. We can also talk about when a service, a productised service or consulting makes more sense than SaaS. For many people that is the faster way to a first paying customer.
Yes. We can look at whether Meta Ads make sense for your product right now, and what a first small campaign should test. In 45 minutes this is advice, not a full ad setup.
1-on-1 · 45 minutes · ₹1,999
Private video call · you pick the time after payment